Dodge Scat Pack and Plymouth Rapid Transit System

Chrysler's Muscle Car Marketing Programs 1968-1972

By Jim Schild
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Thorough examinations of the Charger R/T, Coronet R/T, Dart GTS, Super Bee, Daytona, Challenger R/T, Demon 340, Road Runner, GTX, Cuda, Duster 340, and Sport Fury GT will have you itching for a time machine and bellbottom jeans. You will relive the muscle cars, advertisements, and marketing tools employed by Chrysler in this first-ever book published on these Mopar programs by author and historian Jim Schild.

Chapter 1: 1966–1967: Precursors to the Scat Pack and Rapid Transit System
The Performance Image Begins
The Charger Arrives
Charger Advertising
Plymouth’s Performance Offering
Plymouth Performance Ad Campaigns
New A-Body Lines
Dodge Dart
Plymouth Valiant and Barracuda

Chapter 2: 1968: Dodge Scat Pack Program
Birth of the Scat Pack
First Scat Pack Show Car: Daroo I
Scat Pack Trademark Battle
Scat Pack Lineup for 1968
1968 Dodge Charger R/T
1968 Dodge Coronet R/T
1968 Dodge Dart GTSport
First Marketing Appearance of the Scat Pack
1968 Dodge Coronet Super Bee
Scat Pack Dealership Advertising

Chapter 3: 1969: Dodge Scat Pack Program
Scat Pack Lineup for 1969
1969 Dodge Charger R/T
1969 Dodge Charger 500
1969 Charger Daytona
1969 Dodge Coronet R/T
1969 Dodge Coronet Super Bee
1969½ Super Bee A12
1969 Dart GTS
1969 Dart Swinger 340

Chapter 4: 1970: The Scat Pack Continues
Dodge Announces Scat City
Scat Pack Lineup for 1970
The Challenger
Charger R/T
1970 Dodge Coronet R/T
1970 Coronet Super Bee
1970 Dodge Challenger
1970 Dodge Challenger R/T
1970 Challenger T/A
1970 Dodge Dart Swinger 340
Winding Down the 1970 Model Year

Chapter 5: 1971: Bold New Designs
Scat Pack Lineup for 1971
1971 Dodge Charger R/T and Super Bee
1971 Dodge Challenger R/T
1971 Dodge Demon 340
The End of the Scat Pack

Chapter 6: 1968–1969: Toward the Plymouth Rapid Transit System
Plymouth Performance for 1968
1969 High-Performance Plymouths
The Slot Car World

Chapter 7: The Rapid Transit System Is Born
1970 Rapid Transit System Lineup
1970 GTX
1970 Plymouth Road Runner and Road Runner Superbird
1970 Plymouth Barracuda
1970 Plymouth `Cuda
1970 Plymouth `Cuda AAR
1970 Plymouth Duster
1970 Fury

Chapter 8: Rapid Transit System for 1971
1971 Model Overview
1971 Road Runner and GTX
1971 `Cuda
1971 Plymouth Duster 340
1971 Sport Fury GT

Chapter 9: Rapid Transit System for 1972
1972 Rapid Transit System Lineup
1972 Road Runner
1972 Plymouth `Cuda
1972 Plymouth Duster 340
The End of the High-Performance Era

Chapter 10: 2014 and Beyond: Scat Pack Version 2.0
The Hemi Returns
2014: Chrysler Markets Directly to the Muscle Car Era
2015 Dodge Scat Pack
2016 Scat Pack Lineup
2017 Scat Pack Program
2018 Scat Pack Program
Cartech, Inc.
Paperback: 192 pages

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