Veganism has recently moved from fad to mainstream, and in the last year many more men have realised that it is possible to carry on enjoying the food they love to eat on a vegan diet.
The surge in popularity is a national phenomenon, with plant-based food festivals and businesses booming from Bristol to Inverness, restaurants featuring new vegan menus, and the huge success of Veganuary, with 168,000 people signing up in January 2018. The vegan demographic has also changed, with many more young people deciding that they no longer want to eat or use any kind of animal product, and showbiz magazines and websites and full of lists of vegan celebrities and sporting heroes arguing that it is possible to get enough protein and be happy in a world without meat.
Focusing mainly on food, what to eat, what to avoid, and staying fit and well fed, this book is full of delicious recipes and cooking ideas for the modern vegan man. It also explains the wider vegan world, covering the ethical background and core principles of this growing global, multi-faceted movement. Each aspect of living a happy and healthy vegan life is explored, what the arguments are, what benefits vegan lifestyles have on the natural world, and how to avoid ingesting or exploiting any kind of animal product – from what you wear, drive or ride, to cleaning products, toiletries and sports equipment.
Most importantly, the book is packed with recipes men will love to cook, creating fabulously tasty and tempting dishes that avoid all animal products without losing anything on flavour, zest and satisfaction. Learn how to make nutrition-packed breakfasts, amazing main courses, and satisfying sweet treats, using an impressive variety of vegetables, fruits, nuts, oils and pulses. Adding a more male perspective to what has in recent years been a female dominated movement, this book is aimed at all those interested in living vegan, whether experimenting, switching or committing.
Author: Michael Kitson is a self-taught cook and food photographer who adopted a vegan diet in 2016, and rather than feeling restricted, felt liberated. Michael then changed course from a career in physics to what he discovered was his true passion: inspiring others to see that plant-based food can be every bit as hearty, healthy and delicious as a meat-based diet. Michael runs the food blog discoverdelicious.org, his photos have been published in vegan food magazines, and he is very active on social media. He can be found on Instagram @discoverdelicious. His inspirations are Linda Lomelino, Rachel Roddy, Harold McGee, J. Kenji Lopez-Alt, and of course his Mum.