Audi : A History of Progress

by Peter Kirchberg, Thomas Erdmann & Ralph Plagmann

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Audi : A History of Progress - Front Cover

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Audi: A History of Progress chronicles the fascinating history of Audi AG, from its beginnings in Germany in 1909 to its unique place in the market today. This detailed walk through Audi's accomplishments covers all of the company's changes through the years. The entire Audi "family tree" is examined in detail - Wanderer, DKW, Horch, Audi A697, Auto Union, NSU - their participation in motor sports, and biographies of the people who made the company what it is today.

Audi: A History of Progress contains hundreds of rare factory photos and illustrations, presenting Audi's past and present in a beautiful hardcover, high quality book. Whether you are an Audi owner, enthusiast or automotive historian, Audi: A History of Progress belongs on your bookshelf.

The early years (1899 -1918)
- Horch
- The birth of Audi
- And then a Wanderer came along
- DKW gets up steam
- Horch - an overview
- Audi - an overview
- Wanderer - an overview

Growth between inflation and economic crisis (1919-1932)
- Horch - quality and quantity
- Audi - noblesse oblige
- Wanderer - from tradition to innovation
- DKW - forging the Auto Union
- Horch - an overview
- Audi - an overview
- Wanderer - an overview
- DKW - an overview

The sign of the Four Rings (1933 - 1945)
- Audi’s new dynamism
- DKW - the world’s largest motorcycle manufacturer
- Horch - setting the tone in the luxury class
- Wanderer in new guise
- Motor sport
- Audi - an overview
- DKW - an overview
- Horch - an overview
- Wanderer - an overview
- Motor sport - an overview

From a mountain of rubble to an economic miracle (1946-1964)
- An end and a new beginning - the Four Rings in Bavaria
- Liaison with the three-pointed star (1958-1964)
- Auto Union in motor sport
- Figures, facts and types
- Auto Union - an overview

- Bicycles instead of knitting machines (1873-1918)
- Crises and triumphs between the wars (1919-1945)
- From two-stroke motorcycle to Wankel-engined car (1945-1969)
- NSU - an overview (1873-1969)

A new profile for the Four Rings (1965-1984)
- VW, NSU and "elective affinities"
- quattro - four wheels good
- A new Audi sport tradition
- Audi- an overview (1965-1984)

Soon to be the most attractive European on the world market (1985-2000)
- Tackling new dimensions
- Higher positioning, broader scope: the product programme
- Motor sport successes as the century draws to a close
- Audi - an overview

product details

  • Publisher: Robert Bentley, Inc Publishers
  • ISBN: 0837610362 (0-837-61036-2)
  • ISBN-13: 9780837610368 (978-0-837-61036-8)
  • Format: Hardcover, 276 pages
  • Date Published: 2003


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