Glory Days: When Horsepower and Passion Ruled Detroit

by Jim Wangers

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Glory Days: When Horsepower and Passion Ruled Detroit - Front Cover

Front Cover

Front Cover








Winner of the prestigious 1998 MOTO Gold Award for Autobiographical Writing presented by the International Automotive Media Conference! The automobile industry is one of the most capital- and marketing-intensive industries in the world today.

Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign?


Getting the Fever
- Finding a true calling: working with cars and marketing them.

Learning the Ropes
- At Kaiser, learning what a good tie-in promotion requires - but not enough power to buck the system.

Early Successes...and Failures
- First ignored, then tolerated, product knowledge leads to Chevrolet success; arrogance to a job loss.

Temporary Insider
- A chance to work at Chrysler gives experience as the client, but happiness is fleeting

A Player on the "Hot" Team
- A move to Pontiac, where big changes are redefining the car, marketing ideas win power

The Royal Treatment
- How Royal Pontiac made "Win on Sunday, sell on Monday" work, all the way to an NHRA drag racing win

Forging the Bonds
- The final players take their place for the start of the musclecar era, as the GTO is born

The Tiger Learns to Roar
- Firing on all cylinders: GTO marketing ranges from magazines to shoes to breakfast cereal to Tigers to Monkees

Shifting Gears
- Major changes in corporate policies force a rethinking of marketing strategies

Judge...and judgement
- As the GTO reaches its apogee, the author falls victim to corporate politics

Dealing Myself Out
- Adventures at Hurst; how running a dealership is not the same as marketing cars

Nothing but Sizzle
- Take one car, add stripes, a spoiler, a wheel package and paint, and presto! a new model

The Consultant
- Building a business out of performance comparisons

Why the Tiger Roared
- Marketing and brand management in today’s environment, and how the Wide-Track concept would fare today

Afterword: Preserving the Legend
- The importance of the car hobby today

product details

  • Publisher: Robert Bentley, Inc Publishers
  • ISBN: 0837602084 (0-837-60208-4)
  • ISBN-13: 9780837602080 (978-0-837-60208-0)
  • Format: Softback, 348 pages
  • Date Published: 1998


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